Until our new Destination Strategy is complete, our 2017 Destination Strategy is available here for reference. It articulates Calgary’s competitive advantages and marketplace position and outlines key recommendations for making Calgary the ultimate host city.

Strategic Framework

The following strategic framework has been the direction for Calgary’s Destination Strategy, and was created through rigorous research, consultation and partner engagement. The centre of the wheel reminds us why we do what we do, and who we’re doing it for - because what’s good for Calgarians is good for visitors.