Vision

To become a year-round destination of choice, known for our welcoming, vibrant atmosphere, memorable experiences, and commitment to sustainable tourism growth. 

For the tourism industry to be seen as valued contributors to Calgary's economy and quality of life.

Mission

To inspire more people to visit Calgary for memorable experiences that contribute to Calgary's economy and enhance the quality of life for residents.

2024-2027 Business Plan

Tourism Calgary has developed four focus areas that form the basis of our three-year plan:

1. Strengthen Calgary’s Reputation through Brand
2. Become a Year-Round Eventful City
3. Elevate Calgary to a Top Convention City
4. Build Community and Collaboration

Mandate

As the official destination management organization for Calgary, the purpose of Tourism Calgary is to:

• Promote Calgary as a destination of choice, marketing the city locally, nationally, and internationally to leisure and business travellers
• Attract and support major events and conventions
• Steward Calgary's destination brand
• Lead or support development initiatives that enhance city vibrancy and the visitor experience
• Advocate and support city building decisions that contribute to the sustainable growth of the economy, and enhance quality of life for Calgarians

Board of Directors

Mark Wilson (Board Chair)

General Manager & Vice President - Hotel Arts Hospitality Group

Richard Bartrem (Board Vice Chair + Chair, Governance & Human Resources Committee)

President, 13 stories marketing communications

Dave Dunlop (Chair, Audit & Finance Committee)

Chief Financial Officer - Pembina Gas Infrastructure

Laurie Stretch (Chair, Marketing, Communications, & Advocacy Committee)

Owner & Principal - Stretch & Minogue Communication Inc.

Rod McKay (Chair, Meetings & Conventions Advisory Committee)

Ex Officio

Duncan Melville (Chair, Calgary Sports & Major Events Committee)

Ex Officio

Gordon Johnson

Senior Vice President, Operations - Silverbirch Hotels and Resorts

Ex Officio

Dan DeSantis

Dual General Manager - Calgary Airport Marriott In-Terminal Hotel and Delta Hotels Calgary Airport In-Terminal

Ex Officio

Jennifer Koo

Vice President, Research & Experience Design - ATB Financial

Cheryl Bernard

President & CEO - Canada's Sports Hall of Fame

Muhammad Ashraf

Director, Risk Advisory & Management - ATB Financial

Peter Catarino

General Manager, The Westin Calgary

John O’Connell

General Manager, Hyatt Regency Calgary

Barry Morrisette

Producer/Director/Technologist, Radiance Digital

Timothy Mitchell, K.C.

Partner, McLennan Ross

Executive Team

Alisha Reynolds

President and Chief Executive Officer

Carson Ackroyd

Senior Vice President, Sales

Marilyn Bell

Vice President, Travel Trade, Market & Product Development

Kelly Bowman

Vice President, Strategy, Research & Communications

Jeff Hessel

Senior Vice President, Marketing

Chad Kuechle

Chief Financial Officer

David Woodward

Executive Director, Meetings & Conventions Calgary

Shelley Zucht-Shorter

Vice President, Destination Experience & Services

Christina Steed

Corporate Secretary and Chief of Staff