About Us

Kensington Calgary
Kensington Calgary

About Us

Who we are

Tourism Calgary is the official destination marketing and development organization for Calgary's tourism industry. For more than 60 years, the organization’s primary purpose has been to promote Calgary and area as the destination of choice for leisure travellers.

What we do

Guided by Calgary's Destination Strategy | Ultimate Hosts. Ultimate Host City. Tourism Calgary:

  • Markets Calgary in new and exciting ways;
  • Advocates for what’s best for the quality of life of Calgarians and for Calgary’s growing tourism industry;
  • Hosts visitors, and events that build Calgary’s brand and offer shareable experiences; and
  • Activates experiences in ways that attract, connect and inspire.


Calgary skyline

Calgary's Destination Strategy | Ultimate Hosts. Ultimate Host City.

A stakeholder-led and endorsed strategy that outlines recommendations for developing the destination for the benefit of visitors and Calgarians. 


Calgary Folk Music Festival

Tourism Calgary 2018 - 2020 Strategic Plan

A three-year strategy that outlines how Tourism Calgary is aligning its efforts to achieve the objectives outlined in Calgary’s Destination Strategy.

Board of Directors

Ross Middleton (Chair)
Partner and Managing Director
The Boston Consulting Group

Rod McKay (Chair, Meetings & Conventions Advisory Committee)
Ex Officio

Cole Millen
General Manager
Sheraton Suites Eau Claire

Gordon Johnson (Chair, Governance & Human Resources Committee)
Vice President, Operations
Atlific Hotels

Dan DeSantis (Past Chair)
Dual General Manager
Calgary Airport Marriott In-Terminal Hotel and Delta Hotels Calgary Airport In-Terminal

Jennifer Koo
Vice President, Research & Experience Design
ATB Financial

Laurie Stretch
Owner & Principal
Stretch Communication

Richard Bartrem

Mark Wilson (Chair, Marketing & Stakeholder Relations Committee)
General Manager & Vice President
Hotel Arts Hospitality Group

Brad Robertson (Chair, Calgary Sports & Major Events Committee)
Ex Officio

Cheryl Bernard
President & CEO
Canada's Sports Hall of Fame

Muhammad Ashraf
Director, Risk Advisory & Management
ATB Financial

Timothy Mitchell
Senior Partner
McLennan Ross LLP

Dave Dunlop (Chair, Audit & Finance Committee)
Senior Manager, Controller Transmission Business Unit
Pembina Pipelines Corporation

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Executive Team

Cindy Ady
Chief Executive Officer

Carson Ackroyd
Senior Vice President, Sales

Marilyn Bell
Vice President, Travel Trade, Market & Product Development

Kelly Bowman
Vice President, Strategy, Research & Communications

Franca Gualtieri
Vice President, Diversity & Inclusion and Civic Partnerships

Stacey Hatcher
Vice President, Operations & Governance

Jeff Hessel
Senior Vice President, Marketing

Chad Kuechle
Chief Financial Officer

David Woodward
Executive Director, Meetings & Conventions Calgary

Shelley Zucht-Shorter
Vice President, Destination Experience & Services

Media Relations:
Tracy Larsson – Manager, Communications

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