Cities that focus on destination development have diversified economies, a powerful network of connected and strategically aligned partners, collaboration with government and engaged citizen advocates. This translates to a robust visitor economy, pride of place for residents and a sought-after destination for travellers.
As champion of Calgary’s stakeholder-led and endorsed Destination Strategy, Tourism Calgary works with over 730 partners and stakeholders to develop the destination for the benefit of visitors and Calgarians. As the primary advocate for Calgary’s tourism industry, Tourism Calgary evaluates opportunities that relate to the visitor economy through the lens of what’s needed to make Calgary the ultimate host city and lends its voice to issues of importance.
