Cities that focus on destination development and management have diversified economies, a powerful network of strategically aligned partners, collaboration with government, and engaged citizen advocates. This translates to a robust visitor economy, pride of place for residents, and a sought-after destination for travellers.

Tourism Calgary works with over one thousand industry partners as well as community and civic organizations to develop the destination for the benefit of visitors and Calgarians. As the primary advocate for Calgary’s tourism industry, Tourism Calgary evaluates opportunities that relate to the visitor economy and advocates for the industry and city on issues that matter.