Programs & Services
Programs & Services
What We Do
Leveraging a variety of programs and services, Tourism Calgary works collaboratively with more than 900 industry partners to market our city in new and exciting ways. We advocate for what’s best for the quality of life of Calgarians and for our industry. We exemplify hosting as we bring more events and people to Calgary and showcase our community spirit. And, we activate experiences in ways that attract, connect and inspire.
Marketers
Through the That's the Spirit program, #LoveYYC and more, Tourism Calgary drives awareness about Calgary and our partners... read more
Travel trade: Tourism Calgary’s travel trade efforts support growth in visitation from key markets including Australia, China, France, Germany, Japan, Mexico, South Korea, United Kingdom and the United States. Through workshops and one-on-one consultations, Tourism Calgary also supports partners in becoming export ready... read more
Advocates
As champion of Calgary’s Destination Strategy, Tourism Calgary works with more than 900 partners and stakeholders to develop the destination, advocate for issues of importance and position Calgary’s tourism industry as an important contributor to Calgary’s economy and to quality of life... read more
Partnership: Partnering with Tourism Calgary is a demonstration of support for Calgary’s growing tourism industry and an opportunity to connect with new customers, expand marketing reach, access professional resources and much more... read more
Hosts
Tourism Calgary attracts events that contribute to Calgary’s economy and supports event organizers in delivering safe event experiences... read more
Activators
Through visitor information services and frontline ambassador development programs, Tourism Calgary ensures visitors have access to tailored information that meets their needs.
White Hat Academy: This learning program combines online courses with experiential learning to provide visitor-facing members of Calgary’s tourism industry with the tools and resources they need to be ambassadors for our city... read more
White Hat Awards: This annual program recognizes the individuals and organizations in Calgary’s tourism industry that go above and beyond to make guests’ experiences memorable... read more