Tourism Calgary regularly engages with its community of more than 900 industry partners to ensure the partnership benefits it offers provide value. According to our partners:

Driving more business is a top priority, but marketing resources are at a premium.

As marketers, Tourism Calgary's award-winning team leverages its creative campaigns, highly visible digital channels and readily-available brand resources to support partners' marketing efforts and to share their stories with potential visitors.

Tourism Calgary is an effective champion for industry.

As advocates, Tourism Calgary works alongside partners and stakeholders to make Calgary the ultimate host city. This includes evaluating opportunities that relate to the visitor economy, and lending our voice to issues that make a difference to our industry. 

More events mean more shareable experiences and greater economic impact for Calgary.

As ultimate hosts, Tourism Calgary attracts, develops, promotes and activates festivals, events and meetings and conventions. These events generate significant economic impact and create awareness for Calgary. 

Calgary's tourism industry must work collaboratively to deliver on the comprehensive destination experience and to extend visitors' time in our city.

As activators, Tourism Calgary leverages its digital platforms and visitor information services to drive business for our partners. Through programs like the award-winning White Hat Academy, Tourism Calgary ensures its network of more than 4,800 frontline ambassadors is equipped with the knowledge, tools and resources needed to accurately promote your business to Calgarians and future visitors.

• Advocacy and support: As advocates, Tourism Calgary works alongside partners and stakeholders to make Calgary the ultimate host city.
   
• Visitcalgary.com partner listings: The ultimate resource for things to see-and-do in Calgary. Your web page listing, complete with an image, social media handles, hours of operation, contact information and more, informs visitors and Calgarians about your business, and inspires them to experience your offerings.
   
• Online events calendar: Feature your public events on visitcalgary.com’s What’s On events calendar.
   
• Marketing campaigns: Opt-in to paid or free marketing programs to reach new audiences through a wide variety of unique programs such as the Beers and Cheers Pass, Calgary Deals Pass, LoveYYC and our popular Things To Do campaign. *Open to all partners registered as a Partner Plus or Marketing Partner.

• Referrals: Tourism Calgary facilitates direct referrals to your business that drive more customers through your door. Connect and gain access to visitors, delegates, event planners, sport attendees and locals through our digital channels, sales and event servicing teams, and visitor experience channels.   

• Industry newsletters and updates: Stay up-to-date on the latest news impacting Calgary's tourism industry, and be the first to know about tools, resources, funding avenues, and marketing opportunities available to your business. Keep your customers and frontline team up-to-date with upcoming events as shared in our communications Calgary Curated and the Ultimate Host Scoop.    
   
• Confidential events listing: As a partner you receive exclusive access to a quarterly report featuring upcoming meetings and conventions; sport, culture, major events; consumer and trade shows secured for our city and to be hosted in Calgary.
   
• Partner directory: Connect and engage with 900+ Tourism Calgary partners and like-minded businesses in the community and tourism industry to develop B2B relations and opportunities for collaboration.
   
• Networking events:  Tourism Calgary hosts a variety of annual and corporate industry events for you to connect with fellow tourism industry professionals and build business relationships in the community.
   
• Brochure distribution: Brochures for Things To Do partners may be distributed through the Tourism Calgary hub at the base of the Calgary Tower, Tourism Calgary’s in-person activities throughout the year including sport and meeting activations, and visitor experience booths. To maximize the distribution of your brochure or publication across Calgary and Alberta, consider IMPACT! Brochure Systems.
   
• Tourism Calgary content: In addition to your web page listing, Tourism Calgary creates a wide variety of content stories that often feature partners, such as the seasonal Experience Guide for Calgary and area.
   
• Calgary Visitor Guide: The Experience Guide for Calgary and area is a digital resource of information on exploring and discovering local businesses and supplemented by links and content on visitcalgary.com.

• Frontline recognition and education:  Expand your knowledge of Calgary – and encourage your frontline staff to do the same - by gaining access to the FREE White Hat Academy - an award-winning, interactive online course. Celebrate your employees who go ‘above and beyond’ by nominating them in the annual Calgary White Hat Awards recognition program.

• Digital image and video library: Access hundreds of royalty-free photos and video assets showcasing Calgary’s diverse offerings. Use these resources to create dynamic and engaging assets that inspire visitors and Calgarians to seek out your experiences.

• Travel trade: Work with Tourism Calgary’s travel trade team to get your product to international markets reaching travel professionals including tour operators, travel agents, and receptive tour operators. Learn how to become export ready and attract an international audience.
• Professional development:  Leverage exclusive access to educational resources to learn about new marketing tactics and best practices, becoming export ready, growing your brand and much more.

• More opportunities: Showcase your business by participating in site visits/tours, media/influencer visits, event sponsorship and contesting.

"Our partnership with Tourism Calgary has been very beneficial. We find definitive value in accessing Tourism Calgary's knowledge database and have, at various times, benefited from the list of upcoming conventions, earned media and travel trade FAM tours, media contacts and more. Additionally, we appreciate that Tourism Calgary speaks on behalf of the entire industry. Not only does the organization bring visitors to Calgary, they bring them to our front door. Then, it's up to us to do the rest!"

Jennifer Allan, Operations Manager, Bottlescrew Bill's Pub & Buzzards Restaurant

“For the past 15 years, Alberta Dancesport has hosted thousands of international artists and produced multiple events and international arts conventions in Calgary. Tourism Calgary has been a huge support, furthering our reach with visitors wanting to experience Calgary’s unique spirit. We are very grateful for the partnership benefits available through Tourism Calgary. From visitcalgary.com to their social media resources, partnership connections, visitor information centres, business and professional development opportunities and the fantastic team who are as excited to showcase our hometown as we are. We enthusiastically recommend partnering with Tourism Calgary."

Kelly Lannan, Executive Director, Alberta Dancesport