Tourism Calgary regularly engages with its community of more than 900 industry partners to ensure the partnership benefits it offers provide value. According to our partners:
Driving more business is a top priority, but marketing resources are at a premium.
As marketers, Tourism Calgary's award-winning team leverages its creative campaigns, highly visible digital channels and readily-available brand resources to support partners' marketing efforts and to share their stories with potential visitors.
Tourism Calgary is an effective champion for industry.
As advocates, Tourism Calgary works alongside partners and stakeholders to make Calgary the ultimate host city. This includes evaluating opportunities that relate to the visitor economy, and lending our voice to issues that make a difference to our industry.
More events mean more shareable experiences and greater economic impact for Calgary.
As ultimate hosts, Tourism Calgary attracts, develops, promotes and activates festivals, events and meetings and conventions. These events generate significant economic impact and create awareness for Calgary.
Calgary's tourism industry must work collaboratively to deliver on the comprehensive destination experience and to extend visitors' time in our city.
As activators, Tourism Calgary leverages its digital platforms and visitor information services to drive business for our partners. Through programs like the award-winning White Hat Academy, Tourism Calgary ensures its network of more than 4,800 frontline ambassadors is equipped with the knowledge, tools and resources needed to accurately promote your business to Calgarians and future visitors.