Driven by research, Tourism Calgary's marketing efforts are focused on boosting awareness and business activity for our partners. 

Things to Do Co-Op Marketing Campaign

Tourism Calgary's 2024 Things To Do Co-Op Marketing Campaign Wave 2 is now open for partner participation. Don't miss this opportunity to drive consumer conversations, promote your offerings, and amplify your reach.

Wave 3 (October, November, December placements) will open for partner opt-ins on Thursday, August 15.

Campaign Highlights:

• The a la carte model will continue into 2024, providing partners with maximum flexibility with their campaign and media mix
• Partner investment will go directly toward media buys and paid ad distribution for all content and paid distribution placements
• A pooled partner funding model will be used for sponsored content placements, combining investment from all partners listed within the piece to exponentially increase article reach and exposure

Important Information:

• Placements are allocated on a first-come, first-served basis
• Tourism Calgary will confirm your placement(s) upon receipt of your opt-in form
• You can opt-in to multiple placements/months in a single wave to align with your marketing strategy
• The campaign is composed of three (3) waves in which partners can participate:
  • Wave 1: April, May, June - now closed
  • Wave 2: July, August, September - currently accepting partner opt-ins
  • Wave 3: October, November, December - opens August 15 for partner opt-ins