Frontline Ambassador Hub
We collaborate with more than 2,000 frontline ambassadors – visitor-facing employees – to ensure visitors have shareable, memorable experiences in our city.
To support these ambassadors, we offer a variety of designated learning programs and tools to ensure they are well informed and feel confident of referring tailored experiences to visitors. Enroll your visitor-facing staff and volunteers today!
Subscribe to the Ultimate Host Scoop to stay in-the-know!
Who is considered a Frontline Ambassador?
Visitor-facing staff or volunteers in Calgary's tourism and hospitality industry, such as:
Concierge or guest-services at accommodations
Guest services at attractions & conventions
Ambassadors at YYC or local neighbourhoods
Calgary White Hatters
Calgary tour guides or shuttle operators
Calgary-based flight attendants
Taxi and Uber drivers
Car rental agents
Restaurant servers & hosts
& more!
White Hat Academy
Certify as an Ultimate Host through this free interactive online learning program. Discover Calgary's unique experiences, restaurants, and more while sharpening your customer service skills, and enjoy exclusive perks as a grad!
Ultimate Host Scoop Newsletter
Subscribe to our newsletter for the latest on what’s on, new restaurants, hot deals, conferences, and professional development opportunities – your go-to source for insider information to enhance your guests’ experience.
Frontline Experience Pass
Gain first-hand knowledge of Calgary's best experiences and become a raving fan with our digital pass, offering free or discounted admission exclusively for visitor-facing staff.
Taste the Neighbourhood
Join our specially curated tour series to sample some of Calgary's best restaurants, meet the chefs, and gain confidence in recommending dining options to your guests – a key ingredient to your guests’ exceptional stay in Calgary.
Calgary White Hat Awards
This event celebrates the tremendous people in our industry who go the extra mile to create memorable visitor experiences. The nominees and winners exemplify the warmth, spirit, and white hat hospitality of our city. Winners are celebrated across various categories from front-of-house, heart-of-house, exceptional leaders, and volunteers
What does it mean to be an Ultimate Host? Calgary’s version:
A kind and friendly face who provides exceptional customer service to ensure their guests’ feel welcomed and comfortable. They take pride in their hospitality and strive to go above and beyond to make their guests’ experience unforgettable. They genuinely respect and recognize the diverse backgrounds and stories of each guest, tailoring their service to meet individual needs and preferences. They are resourceful, and view complaints as an opportunity to transform unhappy customers into raving fans.
Their passion for Calgary is unrivaled; they are proud to share their knowledge of our local culture, history and their own personal experiences to offer valuable insights and recommendations to their guests. They stay up-to-date on the latest events, attractions, and activities to ensure their guests have the best possible experience in our city and leave with a lasting impression.
Connect directly with our Frontline Engagement team to learn more:
Caren Kaufmann, Frontline & Visitor Engagement Specialist
[email protected]
