The White Hat Academy is a free, first of its kind, learning program that uses online modules and experiential learning to provide visitor-facing members of Calgary’s tourism industry with the knowledge tools and resources they need to be ultimate hosts. Your team will gain knowledge and speak confidently about Calgary experiences, enhance their customer service skills, and develop tools to create an exceptional guest experience.
This self-paced online learning program, developed with industry leaders, provides engaging and interactive learning through unique stories about Calgary, insider tips, quizzes, activities, and more!
The White Hat Academy is comprised of 4 core courses: (1) Calgary’s Brand, (2) Calgary Knowledge, (3) Ultimate Host Service, and (4) Tools & Resources.
We are committed to keeping our frontline ambassadors in the loop on all the exciting developments happening in our city. That's why we're thrilled to announce our new recertification quiz, designed to help our graduates stay up-to-date and certified.
This short and interactive 30-minute quiz keeps graduates in the know on what’s new and coming up in our city. Plus, they’ll continue to enjoy perks and benefits for another year.
Caren Kaufmann, Frontline & Visitor Engagement Specialist
academy@tourismcalgary.com