Event Services

The white hat is an iconic symbol of Calgary’s international reputation for unrivalled hospitality.

Since 1950, Calgary has been proudly presenting the white cowboy hats to visitors, dignitaries and guests. When you are presented a white hat it means you came to Calgary as a visitor; however, you are leaving as a friend. Each year, thousands of white hats are presented to Calgary visitors through special White Hat Ceremonies. The ceremony involves presenting participants (delegates, visiting guest speakers, VIPs) with a white hat, followed by repeating the traditional Calgary white hat oath.

Request a White Hat Ceremony

Organize a custom welcome for your group arriving into YYC. The Group Reception Desk is located on the arrivals level and may be booked for arriving and departing groups who require a reception desk for registering or greeting visitors. Organizations may book one or all of the Airport Kiosks, which are located in key areas of the arrival level and may service as greet/information stations for your delegates. Or begin the trip with a White Hat Ceremony performed by the White Hat Volunteers at YYC.

Use Calgary as your basecamp for adventure. With Banff and the spectacular Rocky Mountains to the west, Dinosaur Provincial Park to the east, and Waterton Lakes National Park to the south, your delegates will have endless reasons to register for your next event.

The Explore More Pass gives attendees discounts at some of Calgary's top shops, restaurants, and attractions. The sign up process is easy with this digital pass and no app download is required.

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Tailored to your unique needs, microsites highlight everything from tours to transportation. We’ll create a dedicated microsite with detailed and general information about Calgary for your delegates. This complimentary service will connect your attendees with what they need to know during their visit.

View a sample of one of our custom microsites.

Fill out a request form for a custom microsite.

Make your social posts or email inclusions easy with 200, 100 and 50 word descriptions, as well as a variety of other practical and inspiring Calgary content.

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Access Tourism Calgary’s corporate and consumer logos, as well as hundreds of royalty-free visual assets that showcase Calgary’s offerings through our digital media library. Use these resources to create dynamic and engaging promotional collateral for your delegates.

View Library

Discover the opportunities for pre and post event travel, including local attractions, nearby UNESCO World Heritage Sites, and tours to Banff.

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Download French PDF
Download Simplified Chinese PDF
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Download Korean PDF
Download Spanish PDF
Download German PDF

There’s a lot to see and do in Calgary and a lot of information to process. Here are a few resources your delegates may find helpful:

Maps & Visitor Guide
Itineraries & Travel Inspiration
Getting Around
Know Before You Go

Decor and so much more - search our supplier database to assist with the logistics and details of hosting your event in Calgary.

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We’ve partnered with local artisans and creatives to source quality gifts for your VIPs and event attendees. Let us know what you’re looking for and we’ll find the perfect keepsake of your time in Calgary.

The City of Calgary’s event planning resources provide a one-stop approach for festivals and events that take place on City land, such as Stephen Avenue or one of our many city-run parks. Our team is happy to assist you in the city's permitting process.

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Looking to incorporate social initiatives into your event? Our event services team can connect you with local organizations, allowing your event to leave a positive legacy in the community.