Our Strategy

Tourism Calgary’s strategies and plans outline how we drive the growth of Calgary’s visitor economy - today and for the future. Equally as important is recognizing how far we've come and the milestone moments that truly position our destination for success.

In 2025, tourism saw increases in both International and U.S. visitation early in the year. Visitor spending surpassed $3.3B in Calgary and $15.2B across the province, 1.5 times faster than the national average in 2024. And, we welcomed more than 10.5 million people to our city. See more highlights in our 2025 Annual Report.

Calgary’s tourism industry is committed to supporting the City of Calgary goal of achieving net-zero emissions by 2050. Strategic thinking across topics like biodiversity, transportation, circular economies is helping position Calgary as a global leader in sustainability.