Tourism Week highlights the importance of vaccines in supporting industry reopening

Business travel + vaccines
Business travel + vaccines

Tourism Week highlights the importance of vaccines in supporting industry reopening

Tourism Calgary and Calgary Chamber are encouraging vaccination uptake in an effort to get back to the experiences we miss

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Media Release

Tourism Week highlights the importance of vaccines in supporting the reopening of the industry that employs 1 in 10 Canadians

Tourism Calgary and Calgary Chamber are encouraging vaccination uptake in an effort to get back to the experiences we miss.

May 25, 2021 – Tourism Week in Canada has taken on new importance as the COVID-19 pandemic lingers. This year, Tourism Calgary is marking the week ending May 30 by partnering with the Calgary Chamber to encourage industry members to get vaccinated, so we can all return to the experiences we miss through the Miss This? Get This. campaign. 

“The tourism industry has been disproportionately affected by the pandemic and has a long road to recovery ahead,” says Cindy Ady, CEO, Tourism Calgary. “Vaccination uptake is key to that recovery, which is why we’re using this opportunity to highlight that the return to the experiences our industry delivers – at restaurants, attractions, hotels, live sports, live music and more – all require us to be vaccinated.”

In 2019, the tourism industry contributed over $2.5 billion to Calgary’s economy. Last year, visitor spending dropped 59 per cent to $764 million. In a positive signal for recovery, Destination Canada research indicates that 80 per cent of Canadians intend to travel once restrictions have lifted. 

“We are a strong, resilient and innovative industry. I know that with vaccinations, Calgary will be ready to deliver safe and memorable experiences for Calgarians and visitors when it’s prudent for us to reopen and invite guests again,” says Ady. 

For Tourism Week, Tourism Calgary will also be highlighting the tremendous innovation local industry businesses have undertaken in the last year to stay afloat. Of Tourism Calgary’s more than 850 business partners, only 40 per cent are able to be open with the current restrictions, however many have pivoted and innovated to support their operations and customers. These features are posted daily on Tourism Calgary’s LinkedIn page. 

Throughout the COVID-19 pandemic, Tourism Calgary has worked with industry, orders of government, and strategic partners to support tourism-related businesses, including encouraging local exploration. Tourism Calgary developed a strategic framework to support the local industry’s recovery, including resources for businesses, and for Calgarians to know which businesses and attractions are re-opening.

For more information about Tourism Calgary, the industry and up-to-date information about business re-openings, see visitcalgary.com. 

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