Marketing

Calgary skyline
Calgary skyline

Marketing

Driven by research, Tourism Calgary's local, national and international marketing efforts are focused on increasing the likelihood that travellers will visit Calgary within two years, and on increasing overall incremental spend. By leveraging nimble, bold and creative marketing techniques and strategies, we position Calgary as a "must see" now destination and entice regional and long-haul travellers who have expressed an interest in visiting to actually book their trip to Calgary.

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#LoveYYC

The #LoveYYC initiative celebrates everything that makes Calgary great. Over the last few years, the campaign has achieved success as a result of overwhelming support from Calgary's tourism and a collective eagerness to to engage Calgarians in shareable, memorable experiences. Each year, Calgarians have increasingly embraced the opportunity to experience something new and showcase their community spirit by supporting local partners and businesses.

Now a year-round campaign, this initiative is designed to educate, engage and impact Calgarians, with the intention of encouraging them to actively invite friends and family to experience Calgary.

Participate in #LoveYYC Day

Returning on Saturday, November 2, 2019, #LoveYYC Day encourages Calgarians to get out and experience their city by trying something new, or by visiting an old favourite. This day would not be possible without the support of Tourism Calgary's valued partners. As such, we encourage partners to get involved by developing a one-day offer that showcases their business and inspires Calgarians to experience the diverse range of products and offerings available in Calgary. 

The deadline to submit an offer for #LoveYYC Day is Friday, September 20, 2019. 


Get your red heart balloons

The red heart and heart shaped balloons have become a symbol of the #LoveYYC initiative and are actively used in the promotion of this campaign by Tourism Calgary and its partners.

Join the conversation on social media

The success of #LoveYYC relies on the support of all Calgarians. The more people sharing the love online and face-to-face, the bigger and better #LoveYYC Day will be!

Here are some great ways to participate in #LoveYYC:

  • Create a one day offer that inspires Calgarians to try your products or experiences for the first time. The deadline to submit an offer for #LoveYYC Day is Friday, September 20, 2019;
  • Engage on social media by sharing #LoveYYC content and using the #LoveYYC hashtag;
  • Create your own #LoveYYC content using the downloadable, open source assets below;
  • Take a red heart balloon photo, or use the cutout download below and create your #LoveYYC assets;
  • Educate your community by encouraging members, partners, friends and family to participate in #LoveYYC Day.
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#LoveYYC Assets and More Information

Kensington YYC

FAQ

Frequently Asked questions about #LoveYYC Day.

Calgary Skyline

#LoveYYC Red Heart

Red heart print out for use in photos.

Peace Bridge

#LoveYYC Facebook Assets

Update your Facebook cover photos with these pre-sized #LoveYYC assets.

LoveYYC

#LoveYYC Twitter Assets

Update your Twitter header photos with these pre-sized #LoveYYC assets.

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#LoveYYC Logos

All versions of the #LoveYYC logos to use in your promotion of #LoveYYC day.
 

Download assets

Things To Do

The 2019 Things to Do Co-op Campaign focuses on promoting compelling, unique large-scale events and highlighting the breadth of activities our city has to offer. The program pairs experiences with limited time events and offers, serving up relevant and timely content to compel visitors to consider Calgary. Partner specific offers or content stories will be served up to consumers to provide a compelling reason for visitors to travel to Calgary and tip the scale of consideration in our favor. 

Partners of Tourism Calgary are invited to join this campaign through individual investments at varied tiers of investment and marketing levels. All partner investments in the Things To Do campaign are matched dollar for dollar through Travel Alberta funding, which essentially doubles your campaign investment.

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Things to Do Resources

Calgary Skyline

Things to Do Campaign Flatsheet

How to get Involved