Brand Evolution

Calgary Skyline
Calgary Skyline

Brand Evolution

Unveiled in 2017, Calgary’s Destination Strategy identified five key recommendations to support the vision of making Calgary the ultimate host city. This included the need to articulate and emotionalize Calgary’s unique personality.

 

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Phase one

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Phase two

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Phase three

To help partners across all sectors strategically align with Calgary’s new destination brand model, Living the Brand workshops were hosted.

This phase also initiated the development of a consumer-focused creative platform that will be used to market the destination to regional and national visitors.

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Brand Evolution Resources

Calgary East Village Evening Winter

Calgary Brand DNA Analysis

The focus of this research is delivering insights into the perceptions and drivers of Calgary's reputation through the eyes of those who do not live in Calgary.

East Village Calgary sunrise

Calgary Brand Evolution Flatsheet

The focus of this research is delivering insights into the perceptions and drivers of Calgary's reputation through the eyes of those who do not live in Calgary.

River Surfing Calgary

Living the Brand Presentation

To help partners across all sectors strategically align with Calgary’s new destination brand model, Living the Brand workshops were hosted.

Village Brewery Beer Tap Calgary

Calgary Brand Assessment Quiz

Stormy Lake Consulting developed a Calgary Brand Assesment quiz to distribute to partners.