Experience and Product Development

Calgary Skyline
Calgary Skyline

Experience and Product Development

A city that is vibrant and active year-round, that embraces and celebrates its seasons and that encourages participation and attendance in experiences and events throughout the year, is a healthy and exciting place for residents.

For visitors, it means a destination without an off-season where there’s always something to do. For Calgarians, year-round experiences and activity ensure continuous economic impact, jobs and community-building.

Guided by Calgary’s Destination Strategy, Tourism Calgary is committed to working with partners and stakeholders to develop and market products that create vibrancy for visitors and Calgarians year-round.

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Calgary Folk Music Festival

Calgary SHiFT

SHiFT

In partnership with Travel Alberta, Tourism Calgary is bringing the sought-after SHiFT experiential travel training program to Calgary from March 9 – 12, 2020. Hosted in a different Alberta community each year, this three-and-a-half-day course brings destination marketing professionals and tourism businesses together to develop year-round, export-ready tourism products and experiences that support the visitor economy.

As ultimate hosts, members of Calgary’s tourism industry are focused on providing visitors and Calgarians with shareable, memorable experiences. By combining classroom training and in-person experiences with new tourism products, SHiFT teaches tourism businesses and host communities about experience development best practices and ensures they are equipped with the tools, resources and investment required to succeed.

Since launching in 2015, the SHiFT program has supported the development and launch of over 50 new Alberta-based tourism products and experiences in destinations like Drumheller, Jasper, Edmonton, Banff and Sylvan Lake.

Registration for SHiFT 2020 opens to industry partners on October 7, 2019. Tourism Calgary partners will be invited to participate in this sought-after program and learn how to take their products and experiences to the next level.

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