Research

Tourism Calgary’s 2013-2015 Strategic Plan is our organization’s road map for success.

Tourism Calgary’s 2013 Strategic Marketing Plan is designed to expand the Calgary brand, drive visitation and maximize ROI.

A review of Calgary’s visitor economy and Tourism Calgary’s efforts to bring more people to Calgary for memorable experiences.

A quarterly review of Calgary’s tourism industry and Tourism Calgary activities, campaigns, sales and key performance indicators.

A look at Calgary’s tourism industry including visitor volume and spending, economic impact, facts and figures.